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It is attention-grabbing to think about one of many phrases mostly related to luxurious is “decadence.” Whereas it would extra instantly encourage ideas of extravagant royal courts or vivid pastries straight out of Marie Antoinette, a giant a part of the phrase has to do with decay, degeneration, waste. One thing decadent is not constructed to final, and possibly there’s one thing revealing about our collective tendency to see it as synonymous with luxurious. A terrific working example: landfills could also be decadent, however they are not luxurious.
With that line of pondering in thoughts, decadence is probably not one thing to try for, however luxurious would not should be evil. If luxurious emphasizes residing in consolation and having the perfect, why would not eager about our shared high quality of life on earth be a part of that? Who would not need to benefit from the fruits of an attractive, well-maintained planet? And what’s extra luxurious than an deliberately crafted object designed to final for ages?
Beverage branding studio Thirstcraft sought to think about a gentler method to have a look at fancy residing with their instantly eye-catching work for values-based UK whiskey model Bruichladdich‘s Luxurious Redefined vary. Whereas it already boasts modern, no-nonsense design and typography straight out of a Madison Avenue division retailer, this magnificence’s obtained a coronary heart too. They threw out all types of wasteful course of and supplies to make a stunning bottle that not solely pours higher, however makes use of much less carbon dioxide, glass, and plastic within the course of. We’re particularly into the glue-free, embossed bespoke label that appears particularly enjoyable to the touch.
Redefining Luxurious. Redefining Age.
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