Small Pet Choose is a family-owned model identified for offering farm-fresh meals and bedding necessities on your small pets, resembling rabbits, guinea pigs, or chinchillas. One among model’s greatest promoting merchandise is a bedding merchandise known as Timothy hay. Every bundle of hay is hand-selected from farms within the Pacific Northwest.

For a while, Small Pet Choose’s transport circumstances had served the straightforward utilitarian function of transporting product to shoppers’ doorsteps, with restricted ornament. However what was as soon as an understated kraft case is now a extremely embellished, interactive branding machine with lovely colours, graphics, and messaging that enhances the client expertise. The brand new corrugated case design comes from Small Pet Choose’s corrugated provider Unbiased 2, who digitally prints the brand new circumstances on a Domino X630i digital printer on the corrugated provider’s Louisville, Ky. facility. 

“The fantastic thing about digital printing is that we are in a position to change and adapt on the fly,” says Josh Value, product purchaser, Small Pet Choose. “With our previous field, we solely had three colours. With the brand new artwork of digital printing, we’re ready to make use of many alternative colours and inform many totally different tales and alter out on a frequent foundation. If we need to run totally different themed packing containers, we will definitely run these now at a a lot quicker tempo than utilizing flexo[graphic printing] up to now, and it has actually elevated our enterprise to the following degree.”Thus far, Small Pet Choose has someplace between 30 to 40 totally different SKUs, and 95% of them are printed on the Domino digital printing tools at Unbiased 2.

Every panel of the six-panel circumstances now delivers a vibrant message, the model proprietor experiences. This messaging ranges from “hand-selected, hand-packaged, and hands-down greatest,” to dietary details, awards gained, firm historical past, and QR codes that allow shoppers to add movies of their unboxing expertise.

The pet meals and bedding now’s “packaged in a 100% biodegradable, breathable field which is recyclable and good for the planet,” says Value. “Newsweek named Small Pet Choose considered one of America’s greatest pet manufacturers. We’re proud to show that on our packing containers.”

The model’s current packaging shift comes as a results of a brand new digital printing functionality at Unbiased 2—one the corrugated provider unlocked with the acquisition of Domino tools. Says Finn MacDonald, president, Unbiased 2 of the acquisition: “Our imaginative and prescient was comparatively easy: diversify from brown field however do it in a approach that will ship constant worth and high quality to our prospects, and [make sure] it was one thing that was achievable for us to handle day by day. When Domino got here out with the X630i single-pass aqueous primarily based digital press, we mentioned ‘that is it.’”With digital printing, messaging can vary from “hand-selected, hand-packaged, and hands-down greatest,” to dietary details, awards gained, firm historical past, and QR codes that allow shoppers to add movies of their unboxing expertise. And this could all change on the drop of a hat, if crucial.

“Now we have been a associate with Small Pet Choose for someplace round seven or eight years now,” provides Devin Danehy, gross sales associate, Unbiased 2. “It began out as a few die minimize packing containers, some easy RSCs [regular slotted case], and up to now they in all probability have someplace between 30 to 40 totally different SKUs and 95% of them are all off of our Domino. It is all digital print. They’re rocking and rolling and we’re pleased and blessed to be part of it. … Unbiased 2 likes to be in entrance of the market and with prospects like Small Pet Choose, we’re in a position to elevate the bar and keep forward of the sport.”

Concludes Value of Small Pet Choose, “Unbiased 2 is greater than a associate. They go above and past to assist us obtain our targets. They supply nice options. They’re very quick, fast, and conscious of any wants that we would have. We take nice pleasure within the merchandise that we convey to market, and we take nice pleasure within the packaging that we use to convey these merchandise to market.” PW